Here are a few steps you might take on the road to becoming a greeting card designer: Educational Requirements Greeting card designers also have the tough task of finding the words and images best suited for people struggling with loss, grief, and other difficult experiences. If a card has added touches like ribbons or pop-up elements, those are also determined by the designer.īasically, it’s up to a greeting card designer to conceptualize and bring to life every aspect of the cards intended to help people celebrate birthdays and other special occasions. Whether by hand or using a digital program, they’ll then add the words to create the finished product. It’s up to the greeting card designer to decide how written messages will work into the overall look of the card. While some greeting cards don’t feature words on the front and are blank on the inside, many consumers do expect the cards they buy to have the words they’re struggling to find. Regardless of the medium they choose, greeting card designers should aim for originality and freshness in their work.Ĭompleting the art is often only half the battle. Others will work with programs like Illustrator or Procreate. Some artists will draw or paint the designs for their greeting cards by hand. Once a designer has the nugget of an idea in mind, they need to get that idea on paper. The key is to stay open to those “aha!” moments. It might come from a meaningful conversation they have with a friend or family member. Their next great card might be borne from something they hear, see, taste, smell, or touch.
Like all artists, greeting card designs must constantly remain in search of potential inspiration. A greeting card designer is responsible for conceptualizing everything from the art to the message to the envelope liner!įor a greeting card designer, it starts with the idea.
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